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You’re invited to the virtual book launch event for THE OPTIMIZER on January 21, 2021. Register Now!

Join author and executive coach John Saunders as he discusses lessons from THE OPTIMIZER, his recent book, with special guest David Gardner, Chief Rule Breaker and Co-founder of The Motley Fool. David is featured in chapter 4 of THE OPTIMIZER book, ‘Vulnerable.’ The event will be hosted by Jose Pires, CEO & Founder of Global Excellence & Innovation. Jose is also featured in the book in Chapter 11, 'Sustaining a Culture of Optimization.’ We will discuss how to find the balance needed between leading change while overcoming the emotional barriers that so often stifle innovation. We'll also cover lessons on how to enable, empower and sustain the optimizer culture and mindset.

Author Bio

John Saunders spent more than two decades as a Wall Street Senior Vice President, sales team leader, and award winning sales executive. He followed his passion for helping others grow and founded a coaching and consulting company, Forward Advisory Solutions. He holds a BS from the University of Wisconsin and an MBA from Georgetown University. Additionally, Saunders is a member of Georgetown McDonough’s MBA Alumni Advisory Council, an active angel investor and a regular contributor to the GU Executive MBA mentorship program.

As a lifelong learner, Saunders asserts that change is necessary in today’s business world and believes in empowering those with whom he works. In addition to writing, mentoring, and coaching, Saunders enjoys spending time with his family, traveling, and exploring the outdoors.

Book Description

Lifting the Curve

What is stopping you and your team from taking risks in your business?

In The Optimizer, Saunders asserts that we should celebrate and learn from failures instead of condemning them. The book reveals how innovation, albeit frightening, is necessary in today’s business world. Developing a team of serial optimizers who seek constant incremental improvement can be just the strategy to drive growth and ingenuity within your team. This book’s approach to innovation highlights the importance of managing the emotional hurdles that come when facing change.

Inside you will learn:
  • How innovation has evolved over time and its inextricable link with effective leadership.
  • How to develop trust in order to build and lead a team of serial optimizers, ultimately engaging everyone in your mission to grow and deliver your purpose.
  • About The Motley Fool, Microsoft, a public school principal, the largest food delivery company in the world: Meituan Dianping, and many more who have successfully optimized their organizations.
Following the roadmap laid out in The Optimizer, you will develop a team of serial optimizers, empower every member to be a contributor to growth in your organization, and lift the talent curve.

What People are Saying

“At a time when innovation is the only antidote to disruption, The Optimizer provides a sound foundational framework for leadership and achieving enduring success.” – Sterling Shea, Global Head of Wealth & Asset Management, Barron’s Group

“Looking for better practices, for new ideas, and initiatives? Inquire within.” – David Gardner, Co-Founder & Chief Rule Breaker, The Motley Fool

"Saunders’ holistic perspective provides us with knowledge and insight, and calls on leaders to reflect upon the culture they create. The Optimizer will broaden your mind and touch your heart." – Prashant Malayvia, Senior Associate Dean of MBA Programs at Georgetown University McDonough School of Business

“Saunders is one of the rare leaders who’s actually managed to create a true culture of innovation within his teams. He shares his story and provides readers with practical advice that can help them achieve the same.” – Jesse Nieminen, Co-founder & Chairman at Viima







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